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'IP That Will Captivate the World': A New Juggernaut Has Just Entered Japanese Game Publishing
Toei, a major Japanese entertainment company known for anime like Dragon Ball and One Piece, has launched a new video game publishing arm called Toei Games. Initially focusing on PC releases via Steam, the company plans to expand to consoles and aims to create entirely new intellectual properties rather than relying on existing ones. Toei Games will collaborate with both Japanese and global developers to establish itself as a new pillar of the company's entertainment business.
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