'It's like having the secret to Coca-Cola': Illumination CEO attributes the success of the Super Mario movies to the 'inclusion of Miyamoto and the Nintendo artists'
Illumination CEO Chris Meledandri attributes the success of The Super Mario Bros. Movie to the deep involvement of Shigeru Miyamoto and Nintendo artists in the filmmaking process. He likens this collaboration to possessing the secret formula for Coca-Cola, highlighting it as a novel approach for Illumination, which previously developed films entirely in-house.
PC Gamer
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