‘Let’s make sure it’s affordable:’ Xbox chief Asha Sharma sets lodestar for Game Pass

Xbox chief Asha Sharma is prioritizing affordability and flexibility for Game Pass, aiming to reduce prices and offer more customizable subscription tiers. Sharma stated that while Game Pass had become too expensive, the company is exploring new strategies to ensure its long-term viability for both consumers and the business.

• GAME Game Pass
• COMPANY Xbox