"Mobile is the biggest medium" - As Ubisoft struggles, Rainbow Six Mobile has launched to massive numbers. Can it help the troubled publisher turn the tide?
Ubisoft's Rainbow Six Mobile has launched amidst struggles for the publisher, aiming to capitalize on the growing mobile gaming market. Game director Olivier Albarracin discusses the challenges of adapting the tactical shooter for mobile, including shorter sessions and streamlined controls, while aiming for over 10 million downloads. The game's success is seen as crucial for Ubisoft's global brand strategy, especially after recent layoffs and game delays.
Eurogamer
- Entities
- Xbox
- Call of Duty Warzone Mobile
- First-Person Shooter
- PlayStation
- Rainbow Six Siege
- Mobile Gaming
- Game Design
- PC
- Olivier Albarracin
- Mobile
- Call of Duty
- Rainbow Six Mobile
- Ubisoft
Original source
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