Modern consumers crave "events", and the games industry needs to provide them | Opinion
Modern consumers increasingly seek 'events' rather than predictable sequels, leading to longer gaps between game releases and a shift away from annual franchises like Call of Duty. Games like Grand Theft Auto 6 exemplify this trend, achieving massive cultural impact due to their rarity and perceived event status, contrasting with the 'franchise fatigue' that affects over-saturated markets.
- Entities
- Game: Cyberpunk 2077
- Company: Activision
- Game: Red Dead
- Topic: Franchise Fatigue
- Company: CD Projekt Group
- Game: Grand Theft Auto 6
- Topic: Game Development
- Topic: Live Service Games
- Company: Remedy
- Company: Rockstar Games
- Game: Control Resonant
- Game: Call of Duty
- Company: Ubisoft
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