Modern consumers crave "events", and the games industry needs to provide them | Opinion
Modern consumers increasingly seek 'events' rather than predictable sequels, leading to longer gaps between game releases and a shift away from annual franchises like Call of Duty. Games like Grand Theft Auto 6 exemplify this trend, achieving massive cultural impact due to their rarity and perceived event status, contrasting with the 'franchise fatigue' that affects over-saturated markets.
Games Industry
- Entities
- Cyberpunk 2077
- Activision
- Red Dead
- Franchise Fatigue
- CD Projekt Group
- Grand Theft Auto 6
- Game Development
- Live Service Games
- Remedy
- Rockstar Games
- Control Resonant
- Call of Duty
- Ubisoft
Original source
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