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New York finalizes its SAFE for Kids rules — and 98% is the figure platforms should be worried about

New York has finalized its SAFE for Kids Act rules, requiring social platforms to detect age verification circumvention at a 98% rate. The regulations, set to take effect January 25, 2027, mandate age verification for algorithmic feeds and late-night notifications, with penalties of up to $5,000 per violation for non-compliance. The rules do not prescribe specific verification methods but set accuracy floors, and legal challenges are anticipated.

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