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Nintendo doesn't discount games because its "mentality" is always shipping "the best" says former NOA president Reggie Fils-Aimé

Former Nintendo of America President Reggie Fils-Aimé explained Nintendo's philosophy of not discounting games, attributing it to a company-wide mentality of shipping complete, high-quality products. He contrasted this with the industry trend of releasing incomplete games that are later updated. While Fils-Aimé left Nintendo in 2019, the article notes that some recent Nintendo titles have adopted a 'ship later' approach with post-launch content updates.

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