Nintendo president: Switch 2 price increases due to war on Iran and AI-driven memory crisis
Nintendo president Shuntaro Furukawa explained that the price increase for the Nintendo Switch 2 is due to sustained rises in component costs, driven by AI data centers and oil prices linked to the war on Iran. These factors necessitate maintaining a healthy earnings structure for the company's hardware business. Furukawa also highlighted the importance of strong software releases, like Pokémon Pokopia, in driving hardware sales and encouraging player transitions.
- Entities
- Topic: Geopolitics
- Topic: Component Costs
- Game: Pokémon Pokopia
- Company: Nintendo
- Person: Shuntaro Furukawa
- Platform: Nintendo Switch 2
- Topic: Supply Chain
- Topic: Hardware Pricing
This article was reported and published by gamedeveloper.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.