Nintendo president: Switch 2 price increases due to war on Iran and AI-driven memory crisis
Nintendo president Shuntaro Furukawa explained that the price increase for the Nintendo Switch 2 is due to sustained rises in component costs, driven by AI data centers and oil prices linked to the war on Iran. These factors necessitate maintaining a healthy earnings structure for the company's hardware business. Furukawa also highlighted the importance of strong software releases, like Pokémon Pokopia, in driving hardware sales and encouraging player transitions.
Gamedeveloper.com
- Entities
- Geopolitics
- Component Costs
- Pokémon Pokopia
- Nintendo
- Shuntaro Furukawa
- Nintendo Switch 2
- Supply Chain
- Hardware Pricing
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