Nintendo Switch 2 game-key card sales have increased by 631% in the U.S.
Sales of Nintendo Switch game-key cards in the U.S. have surged by 631% in 2026 year-to-date, according to Circana. This increase in digital game card sales has driven overall new physical software spending up by 5%, offsetting a decline in other physical media formats. Elden Ring was noted as a recent title that saw a boost from game-key card releases.
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