Gamespot
Published
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Nintendo's Reason for No Discounts: It Ships "Complete" Games, Former President Says
Former Nintendo of America president Reggie Fils-Aimé explained that Nintendo's strategy of not discounting games stems from a philosophy of shipping complete, high-quality products, akin to 'Kyoto craftsmanship.' He noted that titles like The Legend of Zelda: Breath of the Wild have maintained their launch price for years. Fils-Aimé also touched upon Nintendo's recent experiments with dynamic pricing, including different costs for digital versus physical releases and higher prices for new titles like Mario Kart World.
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