Now Luna is integrated into Prime Video, Amazon sees potential for gaming to expand beyond PC and console: "That pie isn't really growing"
Amazon is integrating its Luna cloud gaming service into Prime Video, aiming to expand its gaming audience beyond traditional PC and console players. Jeff Gattis, general manager for Luna and Amazon Game Studios, explained that the company is consolidating its previously disparate gaming divisions to create a more cohesive strategy. Amazon sees a significant opportunity in serving the large segment of the global population that plays games but does not own dedicated gaming hardware, focusing on accessible, IP-driven titles.
Games Industry
- Entities
- Amazon
- Tomb Raider: Legacy of Atlantis
- Amazon Luna
- Hogwarts Legacy
- Netflix
- Amazon Game Studios
- James Bond 007
- Prime Video
- Video Game Streaming
- Io Interactive
- Tomb Raider: Catalyst
- Jeff Gattis
- Cloud Gaming
Original source
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