PlayStation is Using Generative AI for Placeholder Voices and Art
Sony is utilizing generative AI tools within its PlayStation studios to assist developers with repetitive tasks, aiming to speed up iteration and improve output quality. These AI tools are being used for creating placeholder assets like synthetic voices and art, as well as accelerating QA, 3D modeling, and facial animations. The company emphasizes that AI is intended to augment human creativity and capabilities rather than replace artists and creators.
- Entities
- Person: Hiroki Totoki
- Company: Naughty Dog
- Company: Sony
- Person: Hideaki Nishino
- Topic: Artificial Intelligence
- Company: Sony Interactive Entertainment
- Company: San Diego Studio
- Platform: PlayStation
- Topic: Game Development
- Topic: Generative AI
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