'Price increases are unavoidable' says Tim Cook, proving even Apple isn't impervious to the global memory…
Apple CEO Tim Cook has stated that price increases for memory and storage components are unavoidable due to unprecedented global supply chain issues. He described the current situation as a 'hundred-year flood' and indicated that Apple is absorbing some of the cost increases to shield consumers but that the situation has become unsustainable.
- Entities
- Person: Tim Cook
- Company: Apple
- Topic: Consumer Electronics
- Topic: Memory Pricing
- Topic: Supply Chain
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