Reggie Fils-Aimé Recalls The Phone Call That Broke Nintendo And Amazon's Relationship
Former Nintendo of America president Reggie Fils-Aimé recounted how a request from Amazon for financial support to undercut competitors led Nintendo to stop selling Wii and Nintendo DS systems on the platform. Fils-Aimé refused the request, deeming it illegal and a risk to other retail partnerships. This stance ultimately helped build mutual respect, leading to strong support for the Nintendo Switch launch.
- Entities
- Topic: Retail Relationships
- Company: Amazon
- Game: Wii
- Topic: Business Ethics
- Game: Nintendo DS
- Person: Reggie Fils-Aimé
- Company: Nintendo
- Game: Nintendo Switch
This article was reported and published by nintendolife.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.