SEGA Believes Not Catering to ‘Western Tastes’ Helped Sonic Music Go Global
Former Disney executive Kevin Mayer believes The Walt Disney Company's CEO Josh D'Amaro should consider bold steps in the video game industry, potentially including acquiring a company like Epic Games. Mayer suggests this could help Disney increase revenue and stock price, while SEGA notes that its Sonic music has achieved global success by not solely catering to 'Western tastes'.
- Entities
- Company: SEGA
- Person: Josh D'Amaro
- Company: Epic Games
- Topic: Mergers and Acquisitions
- Topic: Video Games
- Person: Kevin Mayer
- Company: The Walt Disney Company
- Game: Sonic the Hedgehog
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