SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data

Sega is facing backlash for its Sonic the Hedgehog alternate reality game, 'The Chaos Hunt,' which was discovered to be training AI models on participant data without clear consent. The marketing campaign, designed to celebrate the series' 35th anniversary, required users to agree to terms that allowed a marketing company, Community, to use their data for AI model training. This has sparked negative reactions from fans concerned about the increasing integration of AI in marketing.

• COMPANY SEGA
• COMPANY Community
• GAME Sonic the Hedgehog