SEGA: Strong reviews for latest batch of games aren’t yet translating to better sales
SEGA acknowledges that strong reviews for its recent games are not yet leading to significantly improved sales. The company believes it needs to enhance its marketing and digital sales strategies to better capitalize on critical acclaim, recognizing a lag in areas where competitors like Capcom excel.
- Entities
- Company: SEGA
- Topic: Digital Sales
- Topic: Marketing
- Topic: Game Development
- Topic: Sales
- Company: Capcom
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