SEGA will host an official session at Cannes Lions for Sonic’s 35th anniversary

SEGA will host a special session at the Cannes Lions International Festival of Creativity 2026 to discuss the evolution of the Sonic the Hedgehog franchise as part of its 35th anniversary campaign. The session will feature Shuji Utsumi and Takashi Iizuka.

• COMPANY SEGA
• GAME Sonic the Hedgehog