Eurogamer
Published
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Senior EA exec Laura Miele thinks AI has led to "a real rise of creativity" among the publisher's studios
Electronic Arts' president of enterprise development, Laura Miele, believes generative AI has fostered a significant increase in creativity within the company's studios by removing tedious tasks and streamlining workflows. Despite some employee concerns and ethical debates surrounding AI, major publishers like Sony Interactive Entertainment, Capcom, and Epic Games are also embracing AI tools to improve development efficiency.
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