Shuhei Yoshida told Expedition 33 studio to avoid terms like 'turn-based RPG' because it may cause people to "overlook" the game
Veteran PlayStation executive Shuhei Yoshida advised Expedition 33 developers Sandfall Interactive and publisher Kepler Interactive to avoid marketing the game solely as a 'turn-based RPG,' believing the term might cause players to overlook its innovative combat. The team adopted the term 'reactive turn-based battles' instead, contributing to the game's commercial and critical success, selling 5.5 million copies and receiving multiple awards.
- Entities
- Topic: Game Marketing
- Company: Sandfall Interactive
- Person: Shuhei Yoshida
- Game: Expedition 33
- Topic: Game Design
- Topic: Turn-Based RPG
- Company: Kepler Interactive
This article was reported and published by eurogamer.net. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.