Snapchat is rolling out sponsored AI agents

Snapchat is introducing AI Sponsored Snaps, allowing brands to create AI agents for conversational advertising within the app's Chat tab. These agents, like the example from Experian, will answer user questions and aim to guide them towards sponsor-related actions. Snap's Chief Business Officer, Ajit Mohan, stated that conversation is becoming a key advertising space, accelerated by AI.

• COMPANY Snapchat
• COMPANY Experian