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Sonic fans couldn't wait for Sega's new alternate-reality game – until they spotted the AI training…

Sega has faced backlash from fans for using an event promoting Sonic's 35th anniversary to train artificial intelligence models. Participants in the "Chaos Emeralds hunt" event were required to consent to their data being collected and used for AI development by a third-party tool called Community. This follows previous criticism of Sega's use of generative AI in the development of Crazy Taxi: World Tour.

Retro GamerArticle tone: Very negative
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