Sony insults devs by saying AI will 'unleash the creativity' of PS5
Sony Interactive Entertainment President Hideaki Nishino discussed the company's plans for integrating Artificial Intelligence into PlayStation's future, framing it as a tool to 'unleash creativity' and accelerate development. While acknowledging potential benefits in automating repetitive tasks and improving workflows for studios like Naughty Dog and San Diego Studio, the article raises concerns about the implications for artists and the potential for AI to be perceived as a cost-saving measure rather than a genuine creative enhancement.
- Entities
- Company: Naughty Dog
- Person: Hideaki Nishino
- Topic: Artificial Intelligence
- Company: Sony Interactive Entertainment
- Company: San Diego Studio
- Game: Gran Turismo 7
- Platform: PlayStation 5
- Topic: Game Development
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