Sony is spending £47,000,000 to create new mascot characters for PS5 and beyond
Sony is investing approximately £47 million (10 billion yen) to create new mascot characters for use across its various businesses, including anime and films, not just PlayStation. This initiative aims to develop recognizable intellectual property similar to Nintendo's successful characters, with a dedicated team established to test and develop new concepts.
- Entities
- Company: Sony
- Game: Astro Bot
- Platform: PlayStation 5
- Topic: Mascot Characters
- Topic: Intellectual Property
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