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Sony launches new 'It Happens on PS5' ad featuring GTA 6, but it can't escape angry fans —…

Sony's new 'It Happens on PS5' ad, featuring Grand Theft Auto 6 and other upcoming titles, has been met with backlash from fans protesting the company's decision to end physical disc production in January 2028. Despite fan outcry and comments urging Sony to reconsider, CFO Lin Tao confirmed the company is proceeding cautiously with the decision. Take-Two Interactive CEO Strauss Zelnick cited the industry's shift to digital distribution as the reason for the change.

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