Games Industry
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Sony maps out how first-party PlayStation studios are utilising AI tools during development
Sony Interactive Entertainment is integrating Artificial Intelligence tools across its PlayStation studios to enhance game development efficiency and creativity. Executives Hiroki Totoki and Hideaki Nishino highlighted the use of AI for tasks like facial model generation and hair animation, emphasizing that AI will augment human creativity rather than replace it. The company also noted AI's role in features like the Gran Turismo racing agent Sophy and the PlayStation 5 Pro's PSSR upscaling technology.
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