Sony Partners With Bandai Namco to Utilize AI Technology
Sony has partnered with Bandai Namco and Gaudiy to explore the use of generative AI in game development, aiming to automate repetitive workflows and enhance creator capabilities. Sony CEO Hiroki Totoki and Sony Interactive Entertainment CEO Nishino Hideaki emphasized that AI will support, not replace, human creators, enabling new possibilities and expanding Japanese intellectual property globally.
- Entities
- Person: Hiroki Totoki
- Company: Sony
- Company: Gaudiy
- Topic: Artificial Intelligence
- Company: Bandai Namco Entertainment
- Topic: Game Development
- Person: Nishino Hideaki
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