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Steam study of over 53,000 games finds "60 – 90% of the growth" in monthly releases on Valve's store is from games using AI and "almost none of them make money"

A study of over 53,000 games released on Steam between July 2023 and July 2026 reveals that 60-90% of the growth in monthly releases comes from games disclosing AI-generated content. However, these AI-flagged games are not significantly more profitable than non-AI games, with the vast majority of titles, regardless of AI usage, failing to generate substantial revenue.

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