Steam Week in Review: Take cover, because it looks like more than half of Steam games will have an AI-disclosure by…
The article analyzes the increasing trend of AI disclosures on Steam, noting a significant rise in AI-flagged game launches since early 2025. If this trajectory continues, approximately half of all Steam games could be AI-flagged by 2027-2028, though most are unlikely to generate revenue. This surge in AI-generated content poses challenges for smaller developers seeking visibility on the platform.
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