Streaming’s next experiment: after two rounds of price hikes, Disney and Netflix are weighing free tiers
Disney and Netflix are exploring the possibility of introducing free tiers for their streaming services following multiple price increases. Disney CEO Josh D’Amaro stated a free product could attract price-sensitive customers and increase ad revenue, while Netflix co-CEO Greg Peters acknowledged the potential but emphasized caution regarding cannibalization of paid subscribers and the need for scaled ad businesses.
EGamers.io
Original source
This article was reported and published by EGamers.io. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.