Gamespot
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Take-Two Boss Knows You’re Paying More For Gas, Groceries–Says You’ll Buy GTA 6 Anyway
Take-Two Interactive CEO Strauss Zelnick acknowledges current economic challenges but believes Grand Theft Auto 6 will be compelling enough for consumers to purchase despite rising costs of living. He also noted that game prices have not kept pace with inflation over the past 30 years, contributing to trends like microtransactions. Grand Theft Auto 6 is set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X|S.
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