Take-Two CEO Says Grand Theft Auto 6 Won’t Have Real-Life Brands
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world brands or product placement to maintain the integrity of the fictional world. He believes players can discern authenticity and that using made-up brands keeps the game pure. Development costs for Grand Theft Auto 6 have reportedly reached $2.11 billion.
- Entities
- Company: Rockstar North
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Topic: Game Development
- Company: Rockstar Games
- Topic: Product Placement
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