Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right now
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6's price will feel 'very reasonable' to consumers, emphasizing value delivery over cost. He also commented that game prices have remained relatively low compared to inflation over the past decade. Zelnick also expressed his 'terror' regarding the immense success expected for Grand Theft Auto 6, focusing instead on creating a spectacular entertainment experience.
- Entities
- Topic: Inflation
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Topic: Video Game Pricing
- Company: Rockstar Games
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