The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world
Take-Two Interactive CEO Strauss Zelnick discussed the company's strategy regarding Grand Theft Auto 6, artificial intelligence, and mobile gaming. He emphasized that technology enables human creativity rather than replacing jobs and highlighted Take-Two's goal to become the biggest entertainment company on Earth, leveraging its strong PC, console, and mobile presence.
Games Industry
- Entities
- Artificial Intelligence
- Strauss Zelnick
- Take-Two Interactive
- Grand Theft Auto 6
- Mobile Gaming
- PlayStation 5
- Xbox Series X
- Grand Theft Auto 5
- PC
- Game Development
- Technology
- Zynga
Original source
This article was reported and published by Games Industry. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.