'The level of pre-orders is unprecedented' — Take-Two reportedly made $1.39 billion in sales during GTA…
Take-Two Interactive reported $1.39 billion in net bookings during the pre-order period for Grand Theft Auto 6, which spanned only five days in late June. CEO Strauss Zelnick described the pre-order level as "unprecedented and astonishing," though specific sales figures were not disclosed. The company's overall performance also saw increases from the NBA 2K franchise.
- Entities
- Game: NBA 2K
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Company: Rockstar Games
- Topic: Sales
- Topic: Pre-orders
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