"The live-action Smurfs movie paid for itself entirely through product placement" - Former Dragon Age boss suggests games can be funded another way
Former Dragon Age and Anthem executive producer Mark Darrah suggests that live service games could be funded through product placement, a model more common in film. He argues this approach could be more sustainable than current monetization strategies and prevent the overemphasis on certain genres. Darrah highlights the Smurfs movie as an example of a project fully funded by product placement.
Eurogamer
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