The Odyssey release saw Assassin's Creed: Odyssey player engagement jump 90%, analyst says Ubisoft can thank Christopher Nolan for its best week in years
Player engagement for Ubisoft's Assassin's Creed Odyssey surged by 90% following the release of Christopher Nolan's film adaptation of The Odyssey. Analyst Rhys Elliott of Alinea Analytics reported that active players nearly doubled from 122,000 to 233,000 across platforms, with PlayStation and Xbox seeing significant increases. This boost in engagement, attributed to cultural spillover from the film, also led to modest sales increases for the 2018 title.
- Entities
- Platform: Xbox
- Person: Christopher Nolan
- Topic: Player Engagement
- Game: Assassin's Creed Origins
- Company: Alinea Analytics
- Platform: PlayStation
- Platform: PC
- Topic: Action RPG
- Person: Rhys Elliott
- Company: Ubisoft
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