'This Should Be Illegal': PS5's Dynamic Pricing Roundly Criticised by Disgusted Sony Fans
Sony is reportedly testing dynamic pricing on the PlayStation Store, showing different prices for the same games to different users. This practice, which is legal in the UK as long as retailers are transparent, has drawn significant criticism from PlayStation 5 owners who view it as a 'scummy' and unfair business tactic. Sony has not yet commented on the experiment.
- Entities
- Topic: Dynamic Pricing
- Company: Sony
- Game: Assassin's Creed: Unity
- Topic: Consumer Rights
- Platform: PlayStation 5
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