Top analyst firm Gartner predicts the 'sub-$500 entry-level PC segment will disappear by 2028', along with worldwide PC shipment decline of 10.4% in 2026
Analyst firm Gartner predicts the sub-$500 entry-level PC segment will disappear by 2028 due to rising memory costs, which are expected to become 23% of the total bill-of-materials. This trend, coupled with other supply chain factors, is also projected to cause a 10.4% decline in worldwide PC shipments in 2026. Gartner advises PC vendors to prepare for reduced unit volumes to maintain profitability rather than chasing price-sensitive buyers.
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