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US Video Game Spending Just Had One Of Its Worst Julys Ever

US video game spending experienced a significant slump in July, falling 10% year-over-year to $4.5 billion according to Circana data. Both physical software sales and hardware sales hit multi-year lows, with higher hardware prices and the anticipation of the Nintendo Switch 2 impacting console sales. Content spending also declined, primarily driven by a drop in mobile game revenue.

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