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Valve won't let retailers stock physical Steam gift cards anymore because "scammers have adapted" to whatever security measures they've tried

Valve has decided to discontinue the sale of physical Steam gift cards in retail stores due to ongoing issues with scammers adapting to security measures. While digital gift cards will remain available, the cessation of physical cards means an end to using trade-in credit for gift cards and limits options for purchasing Steam currency. Valve expects existing stock to be depleted by the end of 2026.

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