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Vivrato: 97% of studio leaders use AI in some form during development in EU and North America

A new report by consultancy firm Vivrato reveals that 97% of studio leaders in Europe and North America are using AI in some form during game development, with 94% utilizing it across various production stages. The study, based on 101 interviews, highlights AI's most common applications in code and engineering, general productivity, and concept/pre-production, while noting deeper adoption in European studios.

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