Want to Play Big Walk? You’ll Need to Take One First
Indie publisher Panic has announced that demos for their upcoming game, Big Walk, will only be available by playing in person at their office, eschewing digital distribution methods like Steam. This unconventional marketing strategy has sparked debate within the gaming community, with some praising its novelty and others criticizing its impracticality and potential to alienate players. The success of this approach hinges on the game's quality and the execution of the in-person experience, potentially signaling a shift towards more experiential marketing in the industry.
- Entities
- Topic: Game Discovery
- Topic: Marketing
- Topic: Accessibility
- Company: Panic
- Platform: PC
- Game: Big Walk
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