Why one in three new games at SGF has got their launch wrong | Opinion
The article argues that many game developers and publishers fail to adequately support game announcements made at events like Summer Game Fest. It highlights that a significant portion of announced games lack essential post-announcement marketing infrastructure, such as dedicated websites, social media follow-ups with gameplay, and community Discord servers. The author emphasizes that these foundational steps are crucial for building player interest and ensuring a successful launch, rather than focusing solely on the initial trailer.
- Entities
- Topic: Game Marketing
- Game: Elden Ring
- Company: Bandai Namco Entertainment
- Topic: Game Development
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