Why Xbox's console ads could be a good thing for gaming | Opinion
This opinion piece argues that Xbox's exploration of ad-supported game streaming could be beneficial for the gaming industry by lowering access costs for players. While in-game advertising has a poor reputation, high-quality, non-intrusive ads, particularly those outside the game environment, can outperform traditional advertising and potentially create new revenue streams for companies like Xbox.
- Entities
- Company: Disney
- Company: EA
- Company: Netflix
- Company: Xbox
- Company: Happydemics
- Topic: Advertising
- Topic: Game Streaming
- Topic: Business Models
- Person: Asha Sharma
This article was reported and published by gamesindustry.biz. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.