Xbox Walks Back Multiplatform Ad Strategy in Response to Fan Feedback
Xbox has reversed its strategy of highlighting multiplatform games with competitor logos following fan feedback. New Xbox boss Asha Sharma acknowledged the decision was a "miss" and that adjustments will be made for future Xbox shows. This shift raises questions about how future presentations will handle games also releasing on PlayStation and Nintendo platforms.
- Entities
- Topic: Game Marketing
- Topic: Multi-Platform Gaming
- Platform: Nintendo
- Platform: PlayStation
- Company: Xbox
- Person: Matt Booty
- Person: Asha Sharma
- Game: Fable
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