YouTube and FIFA partner up for the 2026 World Cup
FIFA has partnered with YouTube for the 2026 World Cup, following a similar deal with TikTok. This collaboration aims to enhance the tournament's reach through streaming platforms, allowing media partners to broadcast select matches in full and provide extensive match footage for custom content. FIFA Secretary General Mattias Grafström stated the partnership will offer fans worldwide easy access to the event.
- Entities
- Topic: Broadcasting Rights
- Company: FIFA
- Person: Mattias Grafström
- Game: 2026 World Cup
- Company: YouTube
- Topic: Streaming
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