Activision Blizzard UK

Consumer Protection Cooperation Network launches coordinated actions against nine companies on in-game currency

The Consumer Protection Cooperation (CPC) Network has initiated coordinated actions against nine video game companies, including King, Supercell, Mojang, Riot Games, and Activision Blizzard UK, over concerns regarding in-game virtual currencies and microtransactions. The network is enforcing EU's Key Principles, emphasizing that prices for in-game purchases should be displayed in real-world currency and that consumer protection laws should apply as if real money were spent. Industry representatives express concern that the CPC Network's approach may be overly strict and potentially extend existing laws beyond permissible limits.