Advertising Standards Authority
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UK advertising regulator issues Enforcement Notice targeting loot boxes
The UK's Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) have issued an Enforcement Notice requiring greater transparency for loot boxes in mobile games advertised on the Google Play and Apple App Store. Companies have three months to update their listings to clearly disclose the presence of random-item purchases before enforcement action, including potential advertising bans, begins on May 26, 2026.
UK's Advertising Standards Authority bans Call of Duty: Black Ops 7 commercial for "trivializing sexual violence"
The UK's Advertising Standards Authority (ASA) has banned a commercial for Call of Duty: Black Ops 7 for trivializing sexual violence. The advertisement depicted fake airport security staff engaging in inappropriate behavior, which the ASA deemed irresponsible despite Activision Blizzard's arguments about its parodic nature and 18-rating.
