Amber
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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
Mattel has launched Mattel Game Studios to develop games based on its intellectual property, aiming to extend physical play into the virtual world. The company, which acquired its joint venture with NetEase, will focus on internally developed titles and strategic partnerships, emphasizing sustained engagement and authentic brand experiences. Mattel sees gaming as a core pillar of its entertainment ecosystem, with a long-term vision for its new studio to become a leading entertainment-based game developer and publisher.
Mexican Ninja Launches on PC, PS5, Xbox With 30% Steam Discount | Invision Game Community
Mexican Ninja, a 2.5D beat-em-up with roguelite progression, has launched on PC, PlayStation 5, PlayStation 4, Xbox Series X|S, and Xbox One. Developed by Madbricks and published by Amber, the game features a blend of Mexican and Japanese culture and is Steam Deck Verified. A 30% launch discount is available on Steam for the first two weeks.
Grab Your Katana – Mexican Ninja Is Ready To Tear Up Nuevo Tokyo
Mexican Ninja, a 2.5D brawler developed by Madbricks and published by Amber, is now available on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, and PC. The game combines Mexican culture and Japanese-inspired combat with roguelite elements, tasking players with taking down criminal syndicates in Nuevo Tokyo.
Mexican Ninja Sharpens Its Blade With a Deadlier Panda Boss and an Overhauled Combat Feel
Amber Studio has released a major update for the Mexican Ninja demo, featuring a revamped panda boss fight and improved combat mechanics. The 2.5D roguelike beat 'em up, set in a world where Mexican Narcos and Japanese Yakuza have merged, is slated for a 2026 launch on Steam. This update also includes a reworked skill tree and bug fixes.
ENDIX, the Virtual Event You Can Play, is now LIVE on Steam and Epic Games Store
ENDIX, a free digital gaming expo, is now live on Steam and the Epic Games Store, running from May 23-24, 2026. The event offers playable demos, premieres, panels, and giveaways, aiming to be accessible to everyone regardless of their ability to travel. It features titles from major publishers like THQ Nordic and indie developers, with a dedicated horror section and partner Alienware providing prizes.
ENDIX Reveals Full Exhibitor Lineup for May 23–24 Edition
ENDIX, a free digital gaming expo on Steam and Epic Games Store, has revealed its full exhibitor lineup for the May 23-24, 2026 edition. The event will feature over 50 titles across various genres, including a dedicated horror showcase called Theatrum Obscurum. New this year are live developer panels hosted within the digital expo world, and a partnership with Alienware offering giveaways and a playable mini-game.